Romantic commercial aims to end divorce

Proctor & Gamble has a big hit in a shampoo commercial aimed to reduce divorce in China. The romantic spot (which doesn’t mention Rejoice shampoo) has reportedly been viewed 40 million times per month in that country. You can watch it below with subtitles. There are between 3 to 3.5 million Chinese divorces annually, but the commercial offers hope by sharing that 100,000 of these couples decide to remarry one another.

Critics say the strategy is insulting or overly sentimental, but you can’t argue with the numbers of fans. They may have hit on a brilliant strategy. What do you think of this style and message, which seems to say, “It ain’t over til it’s over. You can start again. You can love again.” One thing I liked was that the actors conveyed the hurt and anger at the beginning, and then through physical touch were able to move beyond those. Is it too cheesy or overly commercial, or does it work? How about the tagline #believeinloveagain?

Advertisements

5 responses to “Romantic commercial aims to end divorce

  1. I’m one of those who remarried after divorce, and the process definitely needs a lot of sentimentality and romance. It’s hard to justify otherwise; the strong emotions are the magnetism that pulls a couple back together.

    That emotional intensity has to be nurtured, as well, and that is hard when dealing with the daily routine of marriage. Even though my wife and I went through counseling, some of the issues have never been resolved, and the relationship is now somewhat distant. It won’t end in divorce again – I’m dying, and my wife won’t walk away, but there’s no road back to that state of emotional grace, at least not one that I can see.

  2. Beautiful! Our church has a culture that encourages divorced couples to keep working toward restoration. We have several couples who have remarried after divorce. It is so encouraging.

  3. Reblogged this on Daily Goodness and commented:
    “Proctor & Gamble has a big hit in a shampoo commercial aimed to reduce divorce in China. The romantic spot (which doesn’t mention Rejoice shampoo) has reportedly been viewed 40 million times per month in that country. You can watch it below with subtitles. There are between 3 to 3.5 million Chinese divorces annually, but the commercial offers hope by sharing that 100,000 of these couples decide to remarry one another. “

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s