The U.S. Department of Health & Human Services is funding a new campaign aimed to promote the benefits of marriage to young adults. Benefits being touted include better health, greater wealth and increased happiness for those who marry, and improved wellbeing for their children. While they aren’t telling anyone to run out and get married, the campaign’s goal is to encourage individuals in their 20s not to underestimate the benefits of marriage.
Declining marriage rates haven’t gone unnoticed by the government. Just released statistics report that in 1986, there were 10 marriages per 1,000 people; in 2008 that declined to 7.1 marriages per 1,000.
The $5 million national media campaign is to launch this month using online ads, YouTube video, radio shows, bus and subway ads. A new web site has also been launched, twoofus.org, which provides relationship tips and advice with different sections for couples who are dating, engaged, married and for parents. The web site compiles advice from a variety of relationship and marriage experts and includes podcasts, articles, video and audio.
Of course there is some controversy over using these funds to promote marriage, especially when our country is faced with so many problems at present. While I sympathize with those who say the money needs to be redirected to help fight poverty, I believe that stronger families can better equip our country for the future and can help us ride out the tough times. Research clearly shows that in general children are healthier, safer, better educated and less likely to live in poverty when raised in an intact married family. It also shows that married adults are more likely to be healthier and happier and financially better off when they are married. (See previous posts for details.)
The bigger question is will young adults—a fiercely independent group—pay attention to the ads? Proponents say they have used public campaigns successfully to change behavior in the past, such as using seat-belts or avoiding smoking or drugs. Time will tell if the campaign will be effective. The campaign budget is at risk of cuts from the new administration due to the worsening economy, so it may not even have time to work.
What do you think? Should the government stay out of our private lives, or is this investment important? Do you think the campaign is a good use of money, or will it fall on deaf ears?